Whenever we hear about PPC Ads, we are always inquisitive to know more about the ever-changing marketing industry. Businesses have been increasing their digital ads spend for nearly two decades.
Traditional marketing spends included TV ads, radio and print marketing. With online marketing services, businesses can reach their audience via a variety of different online channels.
In 2019, paid advertising generated £6.72 billion in spending in the UK and accounted for 51 percent of digital ad spend.
The dominance of online marketing services will continue to dominate the retail and commerce sectors as more people adopt more technology into their lives.
The reach of paid advertising does not just include devices such as computers, mobile and tablet devices; it includes:
- Digital billboards,
- Online newspapers,
- Mobile apps,
- Social media,
- Search engine marketing (SEM)
Done correctly, PPC ads in the UK would successfully allow a product to enter a new or existing market to get more sales and drive more revenue to a business.
PPC ads in the UK allow the opportunity to successfully communicate a message to a potential customer and give them the option to make a purchase.
What Is PPC?
PPC stands for pay-per-click. A type of online marketing service in which an advertiser pays a certain amount each time one of their ads are being clicked or shown.
Paid advertising is also a method of getting visitors to your website that you have developed for online marketing services. Search engine marketing and social media advertising are the most common forms of PPC.
PPC advertising allows the advertiser to bid for ad posts in the sponsored section of an advertising platform. The price of the ad post can vary depending on the time, date, popularity of the keyword and many other factors. Digital marketers or PPC managers would need to set limits for the amount they wish to bid for, for the ad to be displayed.
For example, a restaurant may have to bid higher than their competitors to have their ads shown around 18:00-21:00, when it would be their most popular trading time. The price of the ad may come down outside of these times as the demand decreases.
With PPC, every time someone clicks on your ad and sends a visitor to your website, you have to pay a fee. The fee or rate you pay is called cost-per-click.
In PPC, keyword research is critical, but it is a very time-consuming procedure.
All of your campaigns for online marketing services should be based on keyword and competitor research. The most successful PPC ad services in the UK constantly produce, refine and redefine their keywords, optimizing for higher click-through rates and conversion rates.
A successful PPC keyword list would look like this:
- Un/Related: Keywords that are related or unrelated. No business wants to pay for keywords that have nothing to do with paid media marketing. Everyone wants to seek a targeted keyword.
- Costly: It is iterative. You have to extend your campaign continuously.
- Comprehensive: it should include the most common and continuously used search terms.
PPC ads that appear when someone searches for your product can also cover remarketing (or retargeting) and banner ads. It is also an excellent way to bring the searchers who have previously seen your ad back to your website.
When retargeting a consumer, it is vital to change the image and or message they have seen. By changing the offer, you are more likely to persuade consumers to take action than by showing them an ad they have already seen.
The business will only pay when the consumer clicks on the ad, back to their website. Some marketing platforms would charge for impressions as well as click-throughs. An impression is when someone has seen your ad but has not taken action. Online marketing services are an advantageous method of driving relevant website traffic and sales.
Benefits Of PPC
With people continuing to spend more time online, businesses should take advantage of the low cost and high-impact advertising PPC ads services in the uk has to offer.
Without the appropriate keywords, your online marketing efforts could fail and work out costly. There are many reasons and benefits a business would want to use online marketing services. It includes:
- Improve product/brand awareness
- Increase inbound traffic
- Target an exact location or demographic (for example, if you are in the UK, and you want your ad to just run in the London area for people aged 18-34)
- PPC ads are simple to produce
- Increase sales
- PPC ads allow for smart retargeting
- Cost-effective audience reach
- Drive warm leads
- Creates a positive ROI
- User data compliments your SEO strategy
- Algorithm changes do not affect the ad campaign
- PPC ads offer multi-layered targeting options
- Attract new customers
- PPC data benefits your social media strategy
Another factor in becoming successful with PPC campaigns would be to show your ads on the right websites and platforms at the right time to target the right audience.
PPC ads services in the uk continue to remain the most low-cost form of advertising based on ROI. Traditional search engine optimization efforts take time to pay off before bringing in the long-term and more cost-efficient website traffic.
PPC ads help keep your specific brand in front of your target audience when they are busy browsing the Google network and affiliated partners.
Use the help of graphic designers to design and create attractive digital banners that can attract your targeted audience.
Spend time searching for which channels are more effective for your campaign, brand and product.
Always remember to experiment with paid advertising by starting with a low ad spend to test the response.
Split testing a campaign can also confirm which adverts work best and to which audience, helping to reduce unnecessary ad costs.