Content is king – this statement holds especially true when it comes to SEO. In this blog, we’ll give you an explanation of what SEO is, why it’s important, and how you can make your web content SEO friendly to improve your ranking. Continue reading to learn more.
What Is SEO?
SEO is short for “Search Engine Optimisation”. Simply put, SEO plays a huge role in your online visibility. Good SEO boosts your business to the top of Search Engine Results Pages (SERPs). This means that more people see your website when they search for targeted keywords. When your online traffic increases, you have a higher chance of making more sales to a wider audience. Here’s a simple explanation of why SEO is so important when it comes to marketing yourself online:
The first page of most SERPs has only 10 available spots. We all know nobody ventures into the depths of anything after page SEO is what gives your website a chance to appear on the first page, giving you visibility and more traffic. When a prospective client types in something related to your business, the higher your ranking is, the more likely they are to click on your website. If your website isn’t on the first page, they probably won’t ever even see it.
This is why SEO is such an important part of marketing any business online. With SEO, you have the opportunity to provide potential customers with the answers to their questions. Visibility and Traffic aside, SEO gives your business a higher sense of authority and establishment. This reputability in turn leads to brand trust and loyalty. People trust businesses that can answer their questions.
SEO isn’t just a great way to attract new customers. It’s a tool you can use to keep your current audience engaged as well. With fresh, quality content, you’re able to deepen business relationships and keep people hooked on your brand.
Why SEO Is Important For Online Businesses
Now that you know more about the key elements of SEO, it’s easy to see why it’s an important part of any business’s online marketing strategy. SEO optimised content helps increase your website’s visibility. Your content isn’t just read by people. Search engines read your content as well. Search engine crawlers judge your content based on keyword usage, originality and reputability. When you stick to SEO guidelines, your content outshines your competitors. This makes Google push your website to a higher ranking.
As you know, a higher ranking leads to more traffic. More traffic leads to more potential sales. In short, SEO is a great way to boost your online ranking as well as get in more sales. It’s also a great way to network your skills and grow your company organically.
Should I Be Using SEO?
The quick answer is yes! SEO is a deliberate, data-driven approach to improving the quality of your company’s digital marketing and increasing its visibility. The advantages of SEO can only benefit your business, making the time spent researching it worthwhile. SEO necessitates extensive research. It is a difficult and ever-changing practice.
SEO evolves as new technology emerges and evolves. It increases traffic, promotes your brand, engages customers, and has a direct impact on user experience. SEO should be seen as a critical component of your company’s digital marketing success.
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How to Make SEO-Friendly Website Content
Now that you know more about what SEO is and why it’s so important… here are a few tried and tested methods of making your website SEO-friendly:
1. Make Good Use Of Keywords:
You can’t talk about SEO without bringing up keywords. Keywords are an integral part of one’s SEO strategy. They can truly make or break a business’s online presence. Though they aren’t used the same way as before, keywords still play an integral role in boosting your business. When you don’t incorporate keywords into your content, you’re less likely to be found by clients looking for your services.
For example, if your company makes handmade fishing equipment… an obvious keyword to use would be “handmade fishing equipment”. Of course, there’s more to keywords than just the obvious. There are many other words you can use to be descriptive of your business, that consumers are often searching for. What you need to do is find out keywords that are related to your business, and popularly searched amongst your audience. Once you know these keywords, you can sprinkle them into your:
– Web pages
– Image descriptions
– Page titles
If you’re unsure how to go about keyword research, Google AdWords is a good place to begin. There are also many other websites and tools you can use. Your best bet is to hire a digital marketing agency in the UK. All the tools you need come with Explosion Digital, free of additional cost*. What’s more? We’ll be able to help you with all forms of keyword research, including long-tail keywords.
These are absolutely necessary, as most people search for things on Google using 4+ words (ex. “How to fix a leaky faucet”). Long-tail keywords also have less competition, making them prime real estate for SEO. Not to mention, they tend to bring about higher conversion rates than short-tail keywords.
Keywords help people find what they’re looking for – which could just be your business itself. With the right keywords in hand, your business will be one step closer to being #1!
* We have different packages for businesses, and all of these packages are inclusive of the tools needed. You don’t have to pay extra for any tools.
2. Content Is King:
Now that you know the importance of keywords…. Remember that they are NOTHING without content. Without content, you don’t really have a place to put your keywords to use, making them pretty much just a word salad. Of course, content isn’t just a chariot for keywords. Your content is a way to communicate with your audience. It allows you to provide valuable information to clients, convert prospects, and spread the word about your business through the “share” feature. This obviously increases your chances of making more sales. Here’s how!
When people Google search something related to your business, they’ll be met with posts, blogs, web pages, social media and other content of yours. All of this content should strive to answer potential questions, give valuable info, and eventually convince leads to make a purchase. When your content is original, relevant, and engaging… your brand is more likely to be seen first, giving you a stronghold on your audience and allowing you to be their go-to for a particular service. Needless to say, good content pushes you well above your competition.
Now, when we say content, we don’t just mean blogs. In fact, content comes in many ways and forms, including (but not limited to):
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– Video (which can increase organic search results 50x compared to text-based content)
– User-generated content
– Guest blogs
– Ebooks and whitepapers
– How-to guides
– Product reviews
Content truly is King. It’s the very epicentre of inbound marketing. When you have an efficient strategy in place, with good content to push it forward, your sales will skyrocket. Just make sure you optimise your content with the right keywords and make sure they’re relevant to the content you’re posting as well as your overall brand.
3. Use Social Media To Your Advantage:
Social media acts as a bridge between brands and their consumers. It’s a rapidly growing part of modern-day SEO strategies since so many people use it to engage with businesses. You can definitely use this to your advantage.
For example, did you know that around 80% of people use Facebook (Meta) to search for intriguing content? This platform alone can broaden your horizons when it comes to attracting customers, engaging new audiences and creating long-lasting professional relationships.
Professionalism aside, social media can also be a great way to add a more human touch to your brand. Since it allows you to directly communicate with your audience, it’s a perfect direct marketing tool. It also acts as a safe haven for customer service efforts, making it easier to really get in touch with your clients.
4. Optimise Your Site For Mobile + Local Audiences:
As we mentioned earlier, SEO is ever-changing. In recent years, a huge significance has been placed on mobile and local content. Though they may seem separate, they actually work together. Local SEO is gaining major traction since more people use their mobiles to search for things near them. Did you know that around 30% of all searches made on mobile devices have local intent? In fact, 70% of people that conduct local searches end up visiting the nearby businesses they find.
So, if you really want to up your in-person (or online) sales, make use of local keywords. You should also make your landing pages efficient for customer journeys and optimise your website for mobile. Mobile optimisation is now a must for SEO. Google and other search engines won’t really view your website as rank-worthy if it isn’t optimised for mobile.
5. Improve Your On-Page SEO:
On-page SEO is extremely important to a business’s success. If you’re looking to boost your sales, you should keep a close eye on on-page SEO techniques. Here’s why:
On-page SEO helps make your website more user-friendly. It also allows search engines to index your website’s pages better, improving your ranking. On-page SEO picks up all the details you may have missed; such as optimising elements like visuals. If you don’t know too much about on-page SEO, don’t worry Here are the main steps involved:
– Writing one of a kind, descriptive and title tags
– Improving the load speed of your page, to bring down bounce rates
– Writing descriptive and keyword-oriented alt text for pictures on your website
– Optimizing headings with keywords and relevant descriptions
– Linking site content with internal links to improve navigation and indexing
– Using sensible and easy-to-read URLs
– Writing meta descriptions to improve visibility on a search engine results page and improve the relevance
6. Consistency Is Key:
Now that you know a few SEO tips that can help boost your sales… remember that this knowledge is useless without consistency.
SEO isn’t something that works overnight. You can’t just “do SEO” every now and then and expect to see great results. If you really want SEO to bring in more sales, you’ll need to be consistent with your marketing efforts. This means having a foolproof strategy to guide you. You’ll need to stick to your SEO plan and make sure to be consistent with it.
We hope this blog helped you understand how you can use SEO to boost your website’s ranking. The true key lies in consistency and the best way to go about an effectic SEO strategy is by hiring an SEO team from a digital marketing agency like Explosion Digital. We have an SEO team that can dedicate itself to your business goals. Not to mention, we come with all the knowledge, experience, and tools you need. This helps save you both money and time that could otherwise be used on your main business goals.
So what are you waiting for? If you’re ready to Explode into the Digital World, contact us today.