Are you looking for ways to grow your business without dishing out a lot of money? You’ve come to the right place.
A lot of businesses don’t want to spend a lot of money on marketing efforts. Especially newer businesses. You want to save as much money as you can to use on your business itself. In this blog, we’ll give you a few easy and cheap tips on how you can grow your business online.
Our end goal is to help you compete with the big shots in your industry, without spending too much money. Read on to learn more.
1. Choose The Right Website Platform
One of the most integral aspects of your online marketing efforts is your website. A big mistake many businesses make is choosing the wrong platform for their websites. The wrong platform will have you dishing out money and limiting your business’ growth.
We personally think WordPress is one of the best platforms for website building and design. It’s super easy to use and since it’s well-established, search engines tend to favour it. So, choosing WordPress not only means ease of use, but also higher rankings. Over 31% of business websites are fuelled by WordPress, and they have a very high success rate.
In order to have a self-hosted WordPress site, you need to pick a domain name and a proper web hosting provider. Different providers offer different plans. You can contact us to learn more about our budget-friendly charges and how we can help you.
2. Utilise Search Engines For Organic Traffic:
One major source of organic traffic is search engines like Google. Most websites on the internet get traffic from search engine results pages (SERPs). There are many ways you can optimise your website to bring in more traffic using SEO.
SEO is short for “Search Engine Optimisation”. Your website becomes more search engine friendly by using SEO guidelines and techniques. One of the keys to SEO is the use of important keywords. The words are basically words that can be descriptive and relevant to your content, as well as frequently searched on search engines.
SEO isn’t too technical, so you can do it on your own. However, it is a long-haul game that requires consistency and dedication. That’s why most businesses prefer having SEO agencies help out. For a budgeted price, you can get the SEO you need for your website. Give us a call to learn more about our packages.
3. Have A Solid Content Marketing Strategy:
Content is key. We cannot stress on the importance of content more. Content marketing is a great way to build your audience and bring in more traffic to your website. With creative, useful and relevant content, you’ll get more website clicks and visits. Not to mention, creating content helps you gain targeted traffic from Google, without burning a hole in your pocket.
A great way to go about content creation is through blogs. WordPress is a great platform for blog-posting as well, and it allows you to sort your content to make it easily accessible.
Plan out your content strategy by doing keyword research. You can use tools like Google AdWords to help you find words that your audience may be looking up. When you use these words in your content, Google boosts your website to a higher ranking. This way, people who search for the keywords you’ve used are more likely to see your page.
You can market your business efficiently and cost-effectively through content marketing.
4. Drive In Traffic Through Social Media:
There’s no better way to engage your audience than to use social media platforms. Did you know that Facebook alone has 1.47 BILLION everyday users? That’s approximately 18% of the world’s population! And that’s just Facebook. You can use various platforms such as YouTube, Instagram, Twitter, and LinkedIn.
All of these platforms have high engagement and a vast ocean of users.
Since social media platforms have so many daily active users, they’re a great tool for businesses that want to grow fast. Create business profiles on various platforms and set up auto-share on your blog posts. It’s quick and easy, so you don’t have to constantly worry and jump from platform to platform.
You should also add social media plug-ins to your WordPress website. This makes it easier for your audience to share your content on social media platforms. Also, make sure to add a link to your website on all your social profiles. That way, you get more website visits as well.
There are truly many ways to utilise social media platforms to engage your audience. The main focus is to make sure you’re active online. That’ll grow your following and bring in traffic to your website. Here are a few tips:
- Make a Facebook group for your clients
- Do the same for LinkedIn
- Utilise Facebook Ads to retarget users
- Use social media platforms that are representative of your industry. For example, if you primarily post fashion content, Instagram would be more suited than LinkedIn.
- Use social media to grow your mailing list
5. Make Use Of Pay-Per-Click Advertising (PPC):
A common misconception about pay-per-click advertising is that it’s expensive. It isn’t. In fact, PPC is perfect for people with a smaller budget. With PPC, you get to choose how much you spend. You’re in full control of your finances. You run the whole show. You get to set your own target keywords, audience, pricing, and more.
In fact, tools like Google AdWords even let you advertise for free in the beginning. Using advertising credits, you can get the ball rolling and only spend cash once you’ve started making it.
We hope this blog helped you. It can be a task to do these techniques on your own, no matter how cheap it may be. If you really want an effective online growth strategy, a digital marketing agency is the true way to go.
Here at Explosion Digital, we have many pocket-friendly plans for businesses on a budget. Contact us to learn more about how we can help you.