Running a business online means learning new ways to handle inbound marketing. Making your business profitable and attracting customers isn’t as difficult as it seems, though.
Digital marketing is a great way to get the stream of sales you want. With the right techniques, your website will have more traffic in no time. We’ve put together this blog to tell you about a few tricks we have up our sleeve.
Here are 5 easy ways to increase your website traffic fast:
1. Utilise the Advantage of SEO:
The first thing on our list is SEO. You really can’t talk about digital marketing without mentioning SEO. Improving your website’s SEO is one of the first ways to spell success for your business. The more optimised your content, the higher you’ll rank on search engine results pages (SERPs). The higher you rank on SERPs, the more people see your website.
To improve your SEO, you’ll need to know a few basics. One of the most important basics is “keywords”. Keywords are basically words you use in your content that are descriptive of the content, as well as commonly searched by readers and potential customers.
Keywords are important if you want to rank higher on search engine pages like Google, Bing and Yahoo. They help people find your website easier and bring in more traffic as a result.
The best part about keywords is that there are many online tools that can help you find the right ones. So, don’t worry if you’re at a loss for keywords. You can always use Google AdWords and other tools to help out. These tools will analyse your market and choose the right keywords for your content.
2. Audio-Visuals Are Important:
Your content quality will drastically increase if you use the right videos and pictures to compliment your website. Not to mention, using photos and videos makes blogs a lot more fun to read. They’re interesting and eye-catching, making it easier for your audience to consume your content.
When using photos and videos, you’ll need to keep two main things in mind: the type of audio-visuals you use, and their source.
Usually, it’s best to create your own photos and videos since they’ll be completely representative of your brand. Creating content yourself makes it bespoke and a perfect fit for your business. Plus, you get the added advantage of being an original creator. Not just somebody who uses other people’s work.
If you find production hard and don’t have a team for it, don’t worry. There are plenty of free-to-use images and videos online. You can get lots of stock photos and videos from Unsplash, Youtube, Pixabay, and more. If you choose to use/repost other people’s content, make sure to credit them.
3. Inbound Links Make A Difference:
Another small but effective way to increase your website’s traffic is by using inbound links. Inbound links are links that redirect readers to other pages. These pages can be your online shop, a contact form, a blog, and more.
Inbound links are easy to place in posts, and can even be helpful to readers. For example, using an inbound link to cite a source for research can help greatly. It makes your content come off as reputable, well-researched and properly informative.
This results in a vast increase in traffic to your website. With inbound links, you get more clicks on your website as well. Not to mention, new readers hunting for good content will make frequent stops on your website, and keep coming back for more. They’re also most likely to share your content with their networks as well.
4. Build A Relationship With Your Audience:
One common thing between successful influencers and businesses? They always take the time to connect with their audiences and communicate with them. This builds beneficial relationships that can last a lifetime. At the end of the day, your main source of support is your audience and customers. They’re the reason you continue to do what you do. It’s important to keep in touch with them and let them know you’re grateful.
There are multiple ways to go about connecting with your audience. The best by far is through social media accounts. Social media platforms have revolutionised the way brands interact with their clients. They give you a chance to directly connect with your audience through regular stories, videos, pictures, comments, and more.
They’re also great for one-on-one connections. You can easily receive and send direct messages to your followers and answer their questions. This gives your business that personal touch everybody loves. With fast replies and two-way communication, you won’t just be a brand, but a business for the people.
Connecting with your audience builds their trust and gives them a reason to keep supporting you. When you have a good relationship with your audience and good customer service, people are more likely to share your content and suggest your brand to their friends. This inevitably drives more traffic to your website, especially if you keep a link to your website available on your social media pages.
5. Recycle Relevant Content:
If you’re worried about constantly coming up with new content, have no fear. You can always recycle old content from your website, as long as the content was successful and informative. If you’re constantly racking your brain trying to come up with new content, you can also hire a content writer to help out. Most Digital Marketing agencies (like us!) have a great team of in-house writers that can help out with just about any topic.
If you’re going about your content on your own, there are a couple of ways you can go about recycling your work.
Firstly, you could just repost your blogs onto your social media platforms and use relevant hashtags. Make sure to indicate that you’re reposting your content because it’s just so good that it needs to be read by everyone.
Alternatively, you can alter the main body of your content and tweak it with significant changes. New titles, headings, and points. This will make the content look fresh and new, and also ensure that the content itself is relevant and useful.
Whichever recycling method you choose, a post that has had past success is likely to be successful again. Just make sure you tell your readers you’re reposting content so they’re on the same page as you.
And there you have it! These were 5 easy ways to increase your website traffic fast. We hope this blog helped you.
If you find yourself struggling with the nuances of digital marketing, don’t fret. We’re here to reach out with a helping hand. Contact us and we can discuss a plan that works best for your business.
Are you ready to Explode into the Digital World with us?