As one of the best digital marketing agencies in London, we understand how important it is to budget your marketing efforts. Especially for small businesses. You don’t want to spend more than you’re earning. Oftentimes, businesses spend lots of money on stunning websites and designs that don’t even bring in sales. It’s important to spend only what’s needed on your website.
This doesn’t mean you have to cut any corners, of course. You can still have a stunning, user-friendly website without burning a hole through your pocket. There are many tricks and tools you can use to make a budget-friendly website that serves its purpose well.
If you’re looking for help with growing your business online, you’ve come to the right place. There are countless SEO agencies in London and Marketing Agencies in Amersham… but none of them live up to Explosion Digital. This is because we put our clients’ needs and budgets first.
We’ve put together this list of 5 tips to help you make a gorgeous small business website, on a budget. Here they are:
5 Tips On Making A Stunning Website on a Budget
1. Choose A Free / Cheap Hosting Platform:
Nowadays, you can make a website with just a few simple clicks. You don’t have to contract web developers to build your website and maintain it anymore, because it’s just so much simpler now. Not to mention, extremely affordable. There are countless FREE websites that can help you get started on website design.
WordPress, Wix, Squarespace, and Weebly are just a few popular ones. These sites are extremely user-friendly and simple. They come with many free trials and templates that can help you set up your website with ease.
They also offer packages based on your specific needs and budget. This means you can make a bespoke website to suit your needs. Whether it’s minimalistic, or a full-fledged digital experience with complex features. For example, you can build a free website on Wix and leave it as is, or you can opt for budget-friendly plans for more tools and features.
2. Make Your Own Original Content:
Now that you know where to build budget-friendly websites… you can move on to your content and design. When your website is up and running, you’ll want to make it as engaging and visually appealing as possible.
You could rely on paying stock content providers for videos, images, and other graphics. But this can work up bigger costs, and lower your brand image. People like to see original content more than stock content. A simple way to go about handling your content is using free tools like Adobe Spark and Canva! These tools will help you make stunning original media while maintaining your brand’s professional image.
You can also save money by taking your own website pictures or using free websites like Unsplash that provide you with high-quality free-to-use images.
3. Use Free Fonts Online:
Another huge part of making a good website is the words you use and the fonts that come with them. When you write meaningful content, it deserves to be showcased in the best way possible. Using the right fonts can grab your audience’s attention and represent your brand’s image better.
In order to cut back costs, you can use free open-source fonts from the internet. You can do this by picking fonts that come with your website template, or using websites like DaFont.com to download countless fonts for free. You can also check out Google Font’s open source font catalogue.
The best part about Google Fonts is that they’re optimised for web use. What this means is that you don’t have to worry about pixelation or blur. This also gives you an upper hand when it comes to SEO and rankings.
4. Make Use of the Cloud:
When you run a business, you have many things to look after. This includes your online storage, such as images, videos, product pitches, and more. You can save lots of money and space on your computer if you efficiently make use of the cloud.
Instead of constantly buying storage space in the form of hard drives, just make use of cloud services like Google Drive, iCloud, or Dropbox! You get a good amount of free space, and can always purchase additional space for small amounts.
Not to mention, cloud services make it easy to access all your data on-the-go. So, if you need to make sudden changes to your website, you can do it from anywhere.
5. Trade Your Services:
All of these tips are great, but what if you don’t have the time needed to build and maintain a small business website? We have a solution for you!
A simple way to go about this issue is by trading your services. Think of it as a modern-day barter system. Suppose you’re an artist and you know somebody who is amazing at web development, and who is also looking for a commissioned piece. The best way to go about this is to trade your services with each other. You can give them what they need, while they can give you what you need. It’s simple symbiosis but makes the world of a difference. It’s a great way to build long-term, valuable relationships with other creatives in your community or online while saving money on your website.
We hope these tips helped you! As a small business owner, you probably have a lot on your plate already. While these tips will help you save money, time is something that’s invaluable. Let us be your helping hand and save you the time and money you need for your business.
Contact us to learn more about our budget-friend Website Design and SEO packages. We can’t wait to help your business Explode into the Digital World!