There are many reasons your website may not be generating money. But don’t worry! As a digital marketing agency near London, Explosion Digital is here to help you.

We’ve put together this blog to help you understand 3 big reasons your website may not be generating money. We’ll touch upon the following in detail:

  1. Lack Of Organic Traffic
  2. Improper Conversion Rates
  3. Not Reaching The Right Audience

We won’t just tell you the problems, though. We’ll also give you a few in-house tips and solutions to tackle each one. So, if you’re ready to learn how to stay on top of your website game, keep reading to learn more.

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1.Lack Of Organic Traffic:

How much monthly organic traffic does your site receive?

Finding that figure ought to be your first priority. You or your marketing staff should be able to recall the number of visitors who arrive via search engine results, or organic traffic. It’s one of your digital marketing strategy’s most effective tools and the most important indicators for tracking visitors’ arrivals and departures.

Install Google Analytics on your website and constantly check for changes if you don’t know how much organic traffic it receives. And never forget to contrast such variations with modifications to your technique.

Google is the most widely used search engine in the world. There, 90% of searches take place. People won’t be aware that you exist if your website doesn’t appear towards the top of Google’s rankings. Search Engine Optimization, or SEO, is the process of text, layout, and image optimization for search engine algorithms.

Our Suggested Solution:

Search Engine Optimisation (SEO).
The search engine optimization (SEO) market is worth $80 billion. Businesses are prepared to pay experts to make their websites Google-friendly for a reason: When using Google, 28% of users will select the first result. If your link doesn’t appear on page one? Disregard it.

Sure, you can spend money on Google Ads to assist yourself rise in the ranks. However, not all businesses can take that approach. How then do you naturally climb your way to the top of Google’s search results?

Through On-Page and Off-Page SEO, of course.

  • On-Page SEO:

Google favours websites that are well-organized and have easy access to content. Google wants to swiftly locate material on your page when it crawls it so it can share it with its users.

The goal of on-page SEO is to organise and optimise your website’s content for Google’s search engine. Your digital marketing staff has to be on this immediately. If they aren’t, get in touch with Explosion Digital’s fantastic SEO team right away for support.

  • Off-Page SEO:

The true source of organic website traffic is off-page SEO. Google has eyes everywhere, so the more places your name and keywords appear, the more chances Google will have to locate you.

Blogging and link building are required for this. It’s crucial to keep in mind that Google strives to provide the best accurate search results to its users. Write blog posts that speak to the needs of your readers and offer answers to the typical issues they are trying to solve.

Consider what a user would enter in Google that your company can answer. Depending on your services, questions like “how can I fix…”, “where can I find…”, or “when is the best time to…” may be appropriate places to start. Every industry is unique, and every company may develop a unique approach for their blog content.

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3. Not Reaching The Right Audience:

Even while you could be getting visitors, they might not be the target customers. CRO only works if you’re bringing in ideal clients; poorly planned SEO can miss the target demographic. So employing paid promotion is a terrific option when organic isn’t functioning quickly or effectively enough.

Not every company should launch into paid advertising right once, especially before they have a strong SEO plan in place (always start with organic).

Our Suggested Solution: Paid Media.

Paid media is rather straightforward. You develop a campaign to promote your products and services on the platforms where your desired audience spends the majority of their time.

You’ll start to see impressions, clicks, and hopefully conversions on the page itself after you launch your campaign. Additionally, if your campaign is particularly successful, it can put your company ahead of its rivals.

However, driving people to your website with paid advertisements is the quickest and most efficient way to identify those who are most likely to convert. The extra traffic from tools like Hotjar and Google Optimise can significantly speed up the CRO process by enabling you to test and optimise more quickly.

  • How Do You Use Paid Media?

Digital advertising campaigns on Google and Facebook can be particularly effective, but any social media site with a large following can be helpful.

To find out what sorts of copywriting and/or graphics are most effective in capturing audiences’ attention, you can do A/B tests. Maybe the hilarious pet photos in your product’s advertisements work well, or maybe your target market prefers photos of the outdoors.

You can come to these conclusions by concurrently publishing versions A and B and watching the responses for a few weeks. Choose the most successful variant, then go with it!

These A/B tests can be run with the advertising, copy, images, and ad settings on each platform. Your campaign will increase user conversions at a lower cost per advertisement as you refine what works for your audience over time.

We hope you enjoy reading this blog

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To Sum It Up..

We hope this blog helped you. To wrap things up on a clearer note, here’s a basic gist of everything we just explored:
If your website isn’t making any sales, you need to attract the correct kind of visitors.

  • The strength of organic traffic is harnessed by search engine optimization.
  • Post creative, high-quality blog posts that address the queries of your ideal customers.
  • Work on your conversion rate optimization once your website is receiving regular organic traffic to help site users buy your products and services.
  • Use paid advertising to swiftly and publicly market your site after establishing SEO and CRO; this will help you outperform local competitors.

Do you feel a little overwhelmed? We wouldn’t be surprised as there is a lot to take in here. We also know just how much goes into being a business owner, especially the time and money involved. If you don’t have a team of experienced digital marketers by your side, let us be your helping hand.

Explosion Digital can give your brand a voice and help you climb up the social ladder with ease. Contact us for a bespoke, goal-oriented plan to help you Explode into the Digital World!

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