You can’t talk about digital marketing techniques without talking about SEO. You’ve definitely heard “SEO” before, and you probably already know that it’s important and is related to search engines. But, what is SEO, really? And why is it so important?
In this article, we’ll give you an overview of what SEO is, how it works, and how it can help your business. This will highlight why SEO agencies in the UK are important for business growth. The benefits of SEO alone are an explanation of how local SEO services in London can help your business grow.
If you’re searching for affordable SEO services in the UK, Explosion Digital is here for all your digital marketing needs. It’s important to understand the ins-and-outs of SEO so you know exactly how we can help you.
So, read on to learn more about what makes SEO agencies in the UK (like us) so great!
What Is SEO?
Before we get into the inner workings of SEO and why it’s so important for your business, we’ll give you insight into what SEO is first. That way, you’ll be able to better understand the rest of this article.
SEO stands for “Search Engine Optimization”. An easier way to understand just what SEO is, is by breaking down its two main components:
- Search Engine: I’m sure you already know what a search engine is, but if you’re unfamiliar, that’s okay! A search engine, simply put, is a website like Google, Yahoo, or Bing. People (including you) go on these websites and search for words like “seo services near me amersham” or “how to boil an egg” to get millions of results in just a few seconds.
- Optimization: By definition, optimization means to more or less make something as perfect and effective as possible.
So, Search Engine Optimization is basically how you optimize your writing to be read by google. Remember how we said that you get a million results in just a few seconds? SEO is what helps your company stay on top of the rest of the results to give you a better advantage by making sure people see your website first. SEO is what prevents your website from being buried in the deep depths of Google’s 2nd results page, because nobody really goes through anything but the first page. SEO is essentially what keeps your company relevant on Google.
When your website’s SEO is on point, your conversion rates hit the roof and you rank higher on Google, making it easier for people to find you.
How SEO Works
In order to stay on top of Google’s vast ocean of search results, SEO uses keywords to make your work show up higher on the results list. Though SEO works on all search engines, we’ll use “Google” as reference since it’s the most popular search engine so far, with over 60% of searches done on it.
So, Google has this super state-of-the art algorithm, which basically decides what results show up when you Google certain words. This is so that you get proper results and don’t have to keep googling things over and over again to find what you’re looking for.
The key is in the keywords. The keywords you use can help you beat the algorithm and have your website show up on top of lists since your work is SEO optimized, based on most searched keywords in your particular field.
For example, say you have a company that sells stickers for bicycles; you’ll want to use popular keywords like “bike stickers” or “bike decals”. Of course, it’s not as simple as that. There’s extensive research that goes into SEO and what keywords to use, which is why it’s 100% best for you to hire an SEO agency to take care of all your optimizing needs.
How SEO Agencies in the UK Can Help
Knowledge and Experience:
When you hire an SEO service, you get a team of experts that have dedicated a large amount of their time to keyword research and figuring out how to incorporate SEO into content. The best part about hiring an SEO agency in the UK is that there’s not just a couple people dedicated to your business, there’s a whole team of experts, making it so much easier to solve your SEO problems quicker and more efficiently.
Another reason an SEO agency can benefit you and your business, is because they help you save out on a lot of time which would otherwise be spent in racking your brain trying to figure out something that requires years of experience. This is time you could be using to grow your company in other ways, and focusing on your own business goals.
The main goal of SEO is to get more traffic on your website, for sure. But this traffic doesn’t always necessarily mean your rankings are boosted or that you get more business and conversions. This is why it’s key to remember that an SEO agency will not just bring in traffic to your website, but will optimise it so that your brand image is built, so clients can trust your business better. It’s easier to simply get traffic than it is to actually convince people to buy from you. An SEO agency will always keep this in mind and optimise your website accordingly.
SEO requires a few tools in order to properly view your insights. These tools require subscriptions, and since there are so many, chances are you’ll run up a huge bill for your business by just paying for SEO tools alone. So, why burn a hole in your pocket when you can invest your money smartly? That’s right, we said “invest’. Because, hiring an SEO agency near you is not a cost, but is truly an investment, considering the results you get. When you hire us, you inevitably end up making more sales and growing your business, so you actually get more money than you spend. Plus, we have all the SEO tools necessary at hand, so you really don’t have to mark up a huge bill subscribing to them all!
As a digital marketing agency, we offer affordable SEO services in the UK. Besides this, we can also help you out with:
– Pay-Per-Click Advertising (PPC)
– Content Marketing
– Email Marketing
– Website Design
When you work with Explosion Digital, you get the whole package. So, if you want local SEO services in London, with a side of all things digital marketing, give us a call. We’d love to help your business Explode into the Digital world.