Are you having trouble improving your Google rankings? If so, you might be employing old keyword research methods.
The one skill you absolutely must learn in order to increase blog traffic and position yourself at the top of Google search results is keyword research.
Every marketer, whether they are employed by a company or are independent bloggers, should understand how to conduct keyword research to increase traffic to each and every blog post they create.
Believe it or not, a whopping 75% of consumers never look past page one of Google search results. Therefore, conducting organic keyword research is crucial if you want to appear in Google’s top 10 search results for particular terms.
Here are 5 tips to help you if you want to improve your rankings and increase your organic traffic!
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Free website audit1.Use Websites Like Quora To Understand What People Want To Read
Your content plan serves as the starting point for keyword research. You should ascertain the kinds of topics individuals are looking for and the kinds of inquiries they are posing before conducting a keyword search.
The best way to begin that search is on Quora. To find out what kinds of questions people are asking in your sector, visit Quora and browse the relevant categories. After that, you can come up with a blog post topic that is keyword-rich.
Suppose that you’re preparing a blog article on blogging as an illustration. On Quora, you may search the blogging category for questions with a lot of views and responses. This indicates that it’s typically a worthwhile subject to concentrate on.
The same query can be used to create an improved spin-off article. S imilar to “How Much Can You Earn From Blogging? 10 Real-World Examples” . Since individuals frequently use Google to seek answers, this title is ideal. This blog article will provide 10 examples to address that query.
It will immediately catch the user’s attention and also prove more important to Google.
2. Aim For Long-Tail Keywords, With Less Competition:
People rarely conduct one- or two-word searches. One-word keywords only make up approximately 2.8% of searches in the United States alone, according to an Ahrefs analysis.
People frequently utilise general terms or inquiries while conducting searches on Google, especially when using virtual assistants like Siri or Google Now. Your chances of ranking for long-tail keywords and receiving organic traffic will rise.
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3. Target Local Audiences With Local Keywords
You should spend more time refining your keywords for local search if your company caters to a local audience. According to statistics, 78 percent of local searches result in offline purchases.
To target local search terms that are more pertinent to your local audience, you can utilise Google Keyword Planner to tailor your keyword search.
Afterward, develop content based on those keywords to improve your position in local search results. You may still use this method to rank for keywords in particular countries even if your company is global. You’ll observe that some nations are easier to rank better for specific keywords than others.
4. Keep A Close Eye On Your Competitors
Finding the ideal keywords is challenging when your rivals appear for every Google search phrase. They must be doing something correctly! Why not use some of their keywords then?
You can use the help of tools like Moz Open Site Explorer for that task. Using this tool, you may keep tabs on the terms that your rivals’ websites are ranking for. Enter the landing page URL of your rival and go to the Anchor Text tab to access the keyword list. The complete list can only be seen with a Moz account. If you wish, you can sign up for a free 30-day trial.
Once you have a list of the keywords used by your rivals, you can determine the kind of content they’ve produced based on those keywords and then produce even better articles and blog posts to outrank them in Google’s search results.
5. Conduct Regular SEO Audits
SEO is evolving at a rapid pace. It is a constant battle for your keyword rankings as Google keeps making changes to its search algorithm. New businesses continually produce content that outranks yours. As a result, small businesses find it difficult to maintain their rank on Google for a long time.
To maintain your website’s position on Google, you should conduct SEO audits and research keywords for SEO. The Search Engine Journal reports that 77 percent of SEO experts recommend businesses conduct SEO audits every six months. While only 56 percent of survey participants admitted to never performing SEO audits for clients.
By performing SEO audits and updating your website content every three to six months, you can ensure you rank for relevant keywords and don’t lose your position on Google to your competitors.
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Conclusion
There you have it, 5 sure-shot tips to help you improve your keyword research and increase your organic traffic. If you need a helping hand when it comes to online content and basically anything related to digital marketing, don’t hesitate to reach out. Our experts here at Explosion Digital would love to help!
