There are many factors to keep in mind while hiring someone to uplift your online presence. When hiring a marketing agency or a digital marketing company in Amersham, you’re most likely to focus on SEO and other factors while ignoring something super important: PPC!
PPC is a great strategy for getting a good inflow of revenue, and Explosion Digital is here to explain it to you and elaborate on just why it’s beneficial to hire a PPC agency in Amersham.
What Is PPC?
Before we get into it’s benefits, it’ll help to explain what PPC actually is. PPC stands for “Pay Per Click” and is an online strategy for advertising where you only have to pay when people actually click on your ad, making it super cost effective and productive for your company.
PPC is sometimes considered a major “go-to” strategy when it comes to online advertising, and it’s great because you don’t have to pay for just displaying your ad, you pay based on interactions and when people actually take actions based on the ad.
It really does seem like a better way to invest your money in advertising, right?
Popular Types of PPC
There are many networks that let you run PPC ads. Some are more popular than others, but you won’t have to worry about this because when you hire a digital marketing company in Amersham, they’ll be able to take care of all the tiny details related to your PPC ads.
Google AdWords is definitely the most popular out of all these networks and is the most commonly used one, since it lets you run ads on private websites as well as on search results.
Though very popular, Google isn’t the only network that does this! Bing also has a version of PPC that lets you run ads on many search properties and partners. Facebook is also a great network for PPC, and is comparatively less expensive.
PPCs display ads are also a great alternative to your normal, text-based ads that can get pretty boring to look at. You can also run retargeting campaigns with PPC, which is an amazing way to redirect clients who visit your website.
How Much Does It Cost To Hire A PPC Agency in Amersham?
Now that you know what PPC is and the common types of PPC used in today’s network, you’re probably wondering how much it costs to hire a marketing agency in Amersham to handle your PPC ads. Well, that depends, really.
PPC campaigns run on keywords, so some keywords may cost more than others, depending on their demand. When you run an ad using a more vague and all encompassing keyword like “chiropractor” or “CBD products”, it’ll cost more than when you run an ad using keywords that are more specific like “Amersham” or “Beaconsfield”. This is predominantly because advertisers bid more for “CBD products” than “Beaconsfield”.
How much you’re charged for a PPC campaign also depends on you! You’re given an option to set a budget so you can monitor your expenditure better. An example is, if you choose to run a campaign with a £50 budget a day. Once you’ve used up that amount, the ad stops running for the day so you don’t have to spend any more on it than you already have.
How Does PPC Work?
There are many elements involved in running a PPC ad campaign, here are a few of the main ones:
- The Campaign: This is the most important element. The campaign is set based on a theme. For example, a holiday themed ad campaign.
- Ad Group: This is a group of ads that are set related to your campaign. Say your campaign is holiday themed, you may have one ad group related to gifts, and another related to holiday themed greeting cards.
- Keywords: Keywords are used in relevance to your ad group. This helps google rank your ad depending on relevance.
- Ad Text: Your ad’s text is important as it reaches people on a more human level. Your text may be catchy so people will be tempted to click on it. It’s always best to hire a digital marketing company in Amersham to help you with this, as they are more than equipped to handle all sorts of ad-related text.
- Landing Page: This is where people turn up or “land” when they end up clicking on your ad. This page needs to be relevant to your keywords and also be structured accordingly, to make it easier for your clients to journey through for your benefit.
Why Should I Hire A Digital Agency in Amersham?
You’re now aware of PPC and how it works, so you’re probably thinking, “hey, I can do that myself!”. But that’s the thing, chances are, you can’t do it by yourself. It takes a lot of time and energy, and you have to pick up a few skills to run an efficient PPC campaign, which is why it’s best to leave it to an actual PPC Agency in Amersham to handle it. When you hire a digital agency like Explosion Digital, we handle all things related to your ad so you don’t have to! This way, you can focus on your company’s long-term and short-term goals without having to waste time on the tiny details!
When you run a PPC ad campaign, you don’t just use AdWords. A lot more research goes into it. The same goes for keywords. Your keywords have to be spot-on, and that requires a lot of research, which means that PPC isn’t something you just learn overnight. When you hire an agency, they have people who have dedicated their life’s work to advertising, so they’ll be able to efficiently handle all these details to the T to make sure your ad runs smoothly so you can get the best out of it.
If this article has taught you anything, it’s that PPC is something you probably shouldn’t go into by yourself, unless you know exactly what you’re doing! You can save a lot of time, money, and effort by simply hiring a PPC agency in Amersham to take care of all your advertising needs.
If you’re looking for a digital marketing company in Amersham to look after all your advertising needs, look no further. Explosion Digital is here, with a team of experts, to help you explode right into the online world!