If you have a business that you’ve brought online recently, you’re probably already familiar with the importance of ranking high on SERPs (search engine results pages). Although it may seem like a herculean task to rank on Google, it’s actually simple if you go about it correctly.

As a digital marketing agency in the UK, we have the expertise to help you rank higher and get you the results you’re looking for. We also believe in full transparency and educating our clients. So, we’ve put together this article to teach you a few easy ways to rank on Google. Read on to learn more. 

Easy Ways To Rank On Google

1. On-Page SEO:
   On-page optimisation has always played an important role in ranking. In 2022, it still remains one of the easiest ways to go about this. Though SEO is a long-term game, it can also get you quick results if done correctly. It’s also time-efficient.
   On-page optimisation, simply put, is the elements on your pages that can be optimised to help you rank higher. This includes things like page titles, images, and headlines. Off-page SEO is also extremely important, and it refers to making your content relevant for search engines. For example, backlinks.
   Here are some easy ways to improve your on-site SEO:

• • Make sure to use keywords at the beginning of your page titles
  • Create long-form content for the best results
  • Try to use your keyword 2-3 times per page
  • Avoid keyword stuffing, as it has a negative impact on your ranking

2. Technical SEO:
   Technical SEO is a way to help search engines crawl and index your website easily. Content is one of the most important aspects when it comes to growing your business organically online. However, there’s no point in having great content if search engines can’t crawl, index, and even just find your page.
   Here’s how you can work on this factor:

• • Ensure that all your pages are secure
  • Optimise your website for mobile usage
  • Never plagiarise content, or have similar content on more than one page of your own website
  • Focus on your website’s speed; nobody likes when pages load slowly
  • Make sure all your links work

3. Never Settle For Low-Quality Content:
   As we mentioned earlier, content is extremely important when it comes to improving your ranking on SERPs.  Backlinks tend to play a huge role when it comes to Google’s algorithm. Backlinks are essentially links that are posted on third-party sites that link to your website. One of your major goals should be to get people to share your content on social media platforms. People only do this with content that speaks to them and is of good quality. This is why you have to be regular with your content, and make sure that it is credible, fresh, and high-quality.
   Backlinks help potential visitors see your website/business as credible. They also show people that your content is useful and that you are well versed in things related to your niche. In fact, the more backlinks you get from people/other websites, the more Google is likely to rank you higher.
   In general, SERPs (and consumers) place a high level of focus on relevant, high-quality content, with a good keyword density. You need to have just the right amount of keywords in your content for it to truly stand out for search engine crawlers. Ideally, you’ll want to aim for content with around 1,800 words. Posts that have over 3,000 words are also perfect when it comes to creating links. At the end of the day, what keeps people on your page is not the keyword used, but the quality of the content itself. So, if you really want to make it to the top, you’ll want to create well-written, relevant content that engages your viewers.
4. Internal Links:
   Internal links play an integral role in ranking on Google. Internal links are essentially hyperlinks that link to different pages on the same domain. They help Google find, and index your website’s pages.
   A huge advantage of using internal links is the fact that your anchor text matches your content to the T. This means they’re fairly straightforward to make without having to rely on third-party websites. When it comes to internal links, it’s best to keep them at the very start of your website’s page. This helps improve (lower) your bounce rate as well.
5. Search Intent:
   At the end of the day, your target audience will want to know about the topics you write about, depending on your niche. Not everyone know the basics of what they’re searching for, which is why it helps to have in-depth detailed content on these topics.
   Google essentially tends to reward sites that have content that people search for often. Think about what your target audience searches for, and use that to your advantage.
   Another great way to make sure your content is in line with search intent is by looking at what’s already ranking well on the first page. Then take a look at your content and guage whether it covers topics the way these sites do. If your content doesn’t, now you know where to make changes. This gives you a great opportunity to repurpose your own old content and make it better and more in-line with what’s being searched online.

Conclusion

We hope these easy tips helped you understand how you can rank better on Google. As a business owner, you probably have a lot on your plate already. So, why not let us help you? Instead of racking your brain trying to learn new digital marketing skills, you can leave it all to our experts.

Contact us so we can help you Explode into the Digital World!