With the onset of the pandemic, lots of businesses were forced to restrict their budgets for marketing. Now that things are opening up again, marketing budgets are being restored and new approaches are being taken to grow businesses. It can get pretty competitive in the online world, which is why a smart, sales-oriented approach is required to help your business flourish among the competition.

Though SEO is an amazing way to generate leads, it can be rather time-consuming and show results over a longer period of time. There’s a great alternative, and it’s called Pay Per Click (PPC) Advertising.

If you’re interested in growing your business and gaining traction online, a PPC agency in London or a PPC agency in Amersham may be able to help you. As a PPC agency, we know the ins and outs of the advertising world. This is why we’ve put together this article to show you just how PPC Advertising can help your business grow. Keep reading to learn more.

PPC: What It Is & How It Works

Before we get into the benefits of PPC, we’ll explain what PPC is. PPC is short for “pay-per-click”, and it is a mode of internet marketing where advertisers will pay a small fee every time one of their ads is clicked. It’s basically a way to buy visits to your page instead of “earning” them organically.

Search engine advertising is the most popular form of PPC as it lets advertisers bid for ad placement on sponsored links when a person searches for a keyword related to their business. An example of this would be if we bid on the keyword “marketing agency Amersham”, you’d probably see our ad show up in the top spot of Google’s results page.

With PPC, each time our ad is clicked, we have to pay the search engine a small fee. When your PPC strategy is proper and efficient, the fee is very trivial because the visit from the ad-click itself is worth much more than how much you pay for it. So, to put it in quantifiable terms, say we have to pay £3 for an ad-click, but the click itself results in a sale of £300, we’ve clearly made a good profit.

How PPC Advertising Can Benefit Your Business

Now that we’ve given you insight into what PPC is and how it works, here are a few ways in which PPC advertising can help your business:

1. You Control Your Costs & Set Your Budgets
   A huge benefit of PPC advertising is the fact that you have direct control over your budget at all times. So, if you notice that a small budget isn’t reeling in as many leads as you want, you can always increase it, or vice versa. You get complete control over how much you spend on ad campaigns daily, weekly, and even monthly, as well as control over the time frame of the campaign. The most important thing about this is the fact that you have full control over your budget, especially when you work with a PPC agency in Amersham.Search engines tend to recognize businesses that have good ad campaigns, helping you get higher conversion rates at a lower cost per click.
2. PPC Can Help You Reach Your Ideal Target
   You can very easily multiply your leads by using simple statistics based on the target audience you wish to reach. Some of these statistics are location, buying schedule, and age range.That being said, a great way to gain insight into your target audience is by utilising the back-end statistics of your website. Take note of who visits your website, what time of day they visit, and where they’re from. This information will help you realise your target audience and further develop it on a more direct and global level.

3. Quick Results
   Most campaigns focused on organic reach can take time. PPC, on the other hand, has the potential to give you instant results. Organic reach is integral for long-term marketing, but the ROI takes longer to reflect. PPC advertising can give you results by the very next day. This depends on certain factors, of course. The best way to reap the instant gratification of PPC is by working with a PPC Agency in London.
4. You Only “Pay Per Click”
   As the name itself suggests, you only pay each time someone actually clicks on your ad. Most other forms of marketing will charge you even without noticeable results.The reason PPC advertising is unique in this aspect is the fact that every single click could bring a person to your website, shop page, contact form, or other avenues, which turns a lead into a sale.That being said, it’s not always guaranteed that every visitor will turn into a customer. Unless you utilise PPC advertising to its full potential. A PPC agency in London will be able to study your target audience and make an efficient PPC campaign accordingly; bringing you noticeable results.

5. You Gain Marketing Data
   A key aspect of PPC advertising is the fact that it helps you collect lots of data from your campaigns. Every ad you run can help you gain intel on performance and date, along with clicks, conversions, and impressions.This data can later help you strategize your marketing in a results-based and practical way. This will help with future ad campaigns as well. A PPC agency in Amersham such as ourselves will be able to track this data and use it to make ad campaigns that constantly grow inefficiency.

Conclusion

Now that you’re aware of how PPC advertising can help your business, it goes unsaid that a PPC agency can play a key role in your growth.

If you’re searching for a PPC agency in London or Amersham, look no further. Explosion Digital is your one-stop solution for all things digital marketing. Don’t settle for less when you can have the best. We’ll help you Explode the Digital World!