Google loves to up the ante every now and then when it comes to its SEO rules. If you’re unaware of their constant updates, you could just be putting your website at risk without knowing it. Without the us if updated SEO strategies, your website’s clicks could dwindle, and this could affect your business’s online standing.

As one of the top digital marketing agencies in the UK, we understand the ins and outs of SEO rules and keep up to date with Google’s latest trends.

That’s why we’ve put together this blog to let you in on the secret too. In this blog, we’ll tell you about the following:

– What Are Google’s Latest Updates?
– What Do These Updates Mean?
– How Long Does It Take For Updates To Be Enforced?
– How To Stay On Track With Google’s Updates
– What Short Term “Solution” Should You Avoid?

So, without further ado, let’s dive right into it!

What Are Google’s Latest Updates?

One of Google’s biggest and latest updates so far is the Products Review update.

The new version of Google’s product review algorithm is intended to reward thorough, high-quality product review pages.On the other side, low-quality product review pages have scant content that merely recaps the details available on a manufacturer’s website.

Google aims to highlight product reviews that have been published by individuals who have tested and used the item in question firsthand.By incorporating details like photographs and videos, advantages and disadvantages, comparisons with similar products, and other first-hand observations, you can make this evident to Google and your readers. This change is relevant to websites that feature lengthy product reviews.

Apart from this, Google launched a page with a new set of guidelines for website owners to help navigate through the updates and understand the best practices on website building. You can view it here. This set of updated guidelines is now called “Google Search Essentials” instead of “Webmaster Guidlines” and is much simpler compared to before.

With this update, they’re brought about a more pressing urgency to technical requirements and spam policies. By going through their SEO Fundamentals, you’ll have a much clearer look on how to make sure your website is a success. We’ll also be giving you tips on how to beat Google’s updates and make your website stands out, later in this blog.

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What Do These Updates Mean?

These updates mean massive ranking fluctuations for websites not stickng to the guidelines.

The core update, like in the past, aims to shake up the SERP rankings, and the sites that Google determines are providing higher value to the users’ search intent will profit from the upgrade.

However, websites that experience significant ranking losses don’t need to freak out. Google advises such websites to review the material on the pages whose rankings dropped.

How Long Does It Take For Updates To Be Enforced?

Since Google updates so regularly, these updates all get enforced in less than 2 weeks time.

It can be hard to review everything yourself, since Google keeps updating on a monthly basis. This is where a digital marketing agency can come into handy. We can keep your website up-to-date automatically, so you can focus on your main business goals. Apart from that, here’s how you can beat the algorithm changes:

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How To Stay On Track With Google’s Updates

1. Regularly Educate Yourself On SEO Trends

Regularly update your knowledge on SEO developments. Reading an SEO blog every six months or learning about SEO once a year is insufficient. Set aside some time each week to read about SEO. Best would be 1-3 hours. To obtain the most accurate overall image, study a multitude of sources as opposed to just one blog or website.

2. Subscribe To SEO Blogs

There are numerous excellent SEO blogs with tonnes of educational stuff. You may learn a lot about broad issues and the most recent developments in the area of SEO from SEO blogs. For news and SEO advice, you should frequently visit blogs on SEO. SearchEngineLand, Quicksprout, and the Moz blog, and Neil Patel are a few well-known, reliable SEO blogs. To get an in-depth understanding to SEO, you can visito our blog as well.

3. Follow Google Webmaster’s Blog

The source is always the best place to get information from! Google publishes information on general algorithm modifications and adjustments to search engine policy on the Google Webmaster Central site. It is crucial that you follow this blog. Through this blog, Google provides significant updates on search engine advances.

4. Go Through SEO Forums

Numerous SEO experts debate potential algorithm updates and ideas regarding Google’s likely intentions. Google Webmaster Central, SEOChat, and SEOForums are a few of these forums.

5. Set Google Alerts fo SEO News

Google is the best resource for researching SEO rules updates. Google Alerts can be set up to save you time. You can create Google Alerts for “SEO news” or “SEO algorithm updates” to get inspiration.

It can be tough and time-consuming to keep up with SEO adjustments. There are other ways to stay informed about SEO rules changes, but this article ought to be an excellent place to start. If you discover that you lack the time or resources to educate yourself about SEO, seek help from an SEO agency like Explosion Digital.

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What Short Term “Solution” Should You Avoid?

As we mentioned earlier, researching SEO is a time-consuming task. Many people try to find “quick fixes” and ending up further damaging their website’s standing. One of the biggest mistakes of this kind is Link Farming.

A link farm is a website (or occasionally a group of websites) that exists only to build links to other websites, just like a genuine farm is a location that exists to grow and produce food.

Link farms aren’t intended to disseminate information or offer the general public useful stuff. Instead, they’re fake websites that were made specifically to increase the number of backlinks to authentic websites.

Think cautiously before joining up for any of the businesses that claim to be able to assist aspiring website owners and marketers in obtaining high search engine rankings, hundreds of backlinks, and dozens of pieces of content. That much “value” cannot exist in a vacuum. In reality, you can be a part of a link farm, which jeopardises your site’s long-term profitability.

Link farming is now viewed by Google as a very unethical, manipulative method of artificially improving page rank. It’s advisable to completely avoid link farms because they now come with severe ranking penalties that might be difficult to overcome.


We hope this blog helped you understand more about how to tackle Google’s everchanging algorithm. As a business owner, you probably have no time to look into the nitty gritty details of SEO rules. In fact, you probably want to save as much time and money as possible to focus on your larger business goals. That’s where we come in. Our experts here at Explosion Digital can help keep your website up to date, and relevant in Google’s eyes. Contact us to learn more about how we can help you.

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