Your business’s website acts as the entrance/lobby to your virtual business space. Just as you would want for your physical place of business, your website should be attractive, appealing, professional-looking, neat, and inviting.

There are many minor things you can do to fix your overall WordPress web design in London. We’ve put together this blog to help you understand how you can make your website more in line with your business and up to date with today’s trends.

These tips are a simple and efficient way to go about handling your web design in London. Read on to learn more.

1. Regularly Come Up With Fresh Content
   One of the best ways to keep your audience engaged is by uploading fresh and relatable content regularly. It’s important to keep your website up to date so people know you’re legitimate and still functioning.For example, if you click on a website that has its Thanksgiving Offer up in January, you’re more likely to click away. This is because the website isn’t up to date with the current day, giving it an air of suspicion. It comes off as negligent and can make your website look like it isn’t up and running currently.Try scheduling monthly reminders to check in on your website to make the changes and updates required.
2. Appropriate Calls To Action
   Another important aspect of your website is its calls to action. This is why your audience can take direct action to avail your services and products. Make sure to ask yourself what action you’re looking for. Here are a few examples of calls to action to give you a better understanding:

• Shop on your e-commerce platform: If your main goal is to sell your products, your call to action should be clear and have a “Shop Now” button or something similar. Try using enticing images of your products and good write-ups to attract buyers.
• Sign up for your mailing list: If you want to create an ongoing flow of connection with your audience, you can urge them to sign up for your email list.
• Fill out lead forms: If you don’t sell products, but provide services, you should get your audience to fill up a lead form. This form takes down their information to make it easier and more efficient to follow up with them.

3. Make Sure Your Contact Info Is Obvious
   There’s no point in having an amazing website when there’s no discernable way to contact your business. Take an objective look at your website and gauge whether your contact information is clear and easy to reach. Your website visitors shouldn’t have to guess or hunt for ways to reach you, as they could lose interest.
   Lots of small businesses put their contact info in bold in either the header or footer of each page. The bare minimum information you’ll have to provide is your phone number and email address. If you wish to get people to visit your physical location, you may also add your address. Some people like to have a separate “Contact Us” page. If you wish to do this, make sure the page is prominent and easy to find on your website.

4. Use Videos & Images
   Images and videos can engage your audience better than text, in most cases. People don’t really like being confronted with a huge wall of text when they open up a website. Take a look at your website and check if it’s too text-heavy. Try using relevant images or videos to break up big blocks of text. This can help improve the flow of what you’re trying to get across as well.
   Try your best to add at least one picture of your business, products, or even your team. If you don’t have someone in-house who is skilled in photography, you can invest in a professional photographer if needed.
   Videos are an excellent way to gain traction and keep people’s attention on your page. Try to make how-to videos that show off your services and products. You can even add an introductory welcome video for your audience. You can embed a link to another platform to show your video if you think that’s more in line with your business. This can also help you get more visitors to your YouTube page or whichever platform you choose.

5. Update Your WordPress Web Design in London
   Having an updated website is integral to the way people perceive you professionally. If your website hasn’t been updated since 2005, it will look less legitimate and may turn people off your business altogether. When people see a website that isn’t up to date, they’re likely to assume the business itself is also not up to date. Try to update your website to fit today’s standards instead of living in the past.
   
   6. Speed
   Speed is another integral point for your website design in London. Nobody wants to stay on a page that loads slowly. When you visit a website and the pages are slow, you’re more likely to give up waiting and click away. This can take a negative toll on your search engine rankings as well.If you’re uncertain how to go about improving your website’s speed, you can take a speed test online for free using google’s developer tools. It even suggests ways you can improve. Here’s a link.7. Make It Moville-Friendly
   Last but not least, making your website mobile-friendly is extremely important. Especially in today’s world. Most people use their mobile phones to do everything, including research and online shopping. This holds very true for local businesses especially. For example, if someone is using their phone to search for “secondhand cars near me” and you run a secondhand car business, your business should show up in the results. Search engines love websites that are mobile-friendly and will most likely boost your rankings if you remember this. If your website isn’t mobile-friendly, search engines will mostly downgrade it on results pages.

   Making your web design in London mobile-friendly is one of the best ways to increase your visibility and ranking, which eventually leads to more sales. When you’re updating your website, make sure to make it “responsive” so it can adjust its dimensions to seamlessly fit onto mobile devices.

Conclusion

Though this list has 7 tips on improving your website design in London, there’s a secret 8th tip. It’s the most important and life-saving one of all. If you really want to improve your WordPress web design in London, you should work with a digital marketing agency like us!
Working with us works out to be a lot more cost-effective in the long run, and you gain a team of professionals in every field of digital marketing. So, we won’t just help with your WordPress web design in London, but we can also help in many other ways.
If you’re interested in learning more about our digital marketing services like web design in London, contact us or book a free consultation.

Don’t settle for less when you can have the best; we’ll help you Explode into the Digital World.