Getting Started With Lead Generation

Campaign Set up

We proactively try to work on a per result basis. Running a website led campaign using your website is not always possible from day 1. We need to have confidence that your website will perform to a good standard so that visitors coming to the website have a high chance of converting into a result.

Your website needs to be conversion rate optimised OR have Google Ads or Facebook Ads history for at least a 3 months for us to make a positive decision.

If you do not meet our criteria, You have 2 options;

Work with you to get your website performing to a high standard which will benefit our partnership and any website focused project you do in the future.


We build a campaign focused website or landing page which is optimised and ready to go. This includes design, content & advertising set up.

See below for more information on all three options.

Paid Advertising Trial

If you have run a PPC or Facebook campaign for 3 months with Ad Spend of at least £500 per month and have Google Analytics and tracking set up correctly, we will look into your account history and we will investigate the viability of a lead generation campaign.

If you do not have any Paid Advertising history, we may suggest we build and manage a paid advertising trial for 1-3 months.

Recommended packages are

Set up and management




Search Engine & Conversion Rate Optimise Website

Using your website for lead generation is a possibility, we will look at campaigns on a per case basis but the majority of the below criteria will need to be met to work on a performance basis from day one.

Page Layout Optimisation

Your leads are only as good as the website that produces them. Fortunately, designing a landing page that’s built for leads doesn’t have to be overwhelming or time-consuming. By looking at examples of some of the best converting lead generation websites, you can learn precisely what works — and most importantly, why it works. The following steps are proven lead generation boosters that can not only increase conversions, but can also increase your site’s trust factor and authority.

Top 10 components we look for in any website

  • Easily visible phone number
  • Clear and good call to action
  • Good Lead Capturing Form
  • Testimonials
  • Reviews
  • Credible Trust Seals
  • Great Content
  • Clear and translatable website objectives
  • Live Chat
  • Trial offers and incentives

Search Engine Page Optimisation

  • Check seo score it should be minimum 90%
  • Check site traffic, site should have min. 1000 visits per day
  • Check backlinks test if it is passed
  • Check if Tags test is passed
  • Check content & descriptions and right keyword usage across the portal
  • Check social presence across social sites the Posts and Like & followers should be min. 25K +
  • Check all issues related meta data description and tags
  • Check site speed and all optimizations i.e. page optimization / image otimisation etc.. are as per standard
  • Site contact form should be proper and noticeable else Landing Page is needed
  • If we do a Landing Page still the client has to make sure site is SEO compliant
  • Client has to ensure no negative reviews or at-least negative reviews properly answered
  • Check what kind of online traffic / brand presence building activities the client is doing
Looking for more advice on your sales and marketing?
Book a consultation with one of our Success experts!

Looking for help with your next project? We’d love to hear from you! Book a free consultation now to discuss your current situation and how we can assist with our tailored service offerings – no commitment, no obligation!

Get in touch with us if you’d like to:

  • Find out how we can help you optimise your Sales & Marketing strategy.
  • Learn more about the benefits of working with Explosion Digital.
  • Discuss our tailored service offerings.
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